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AI films built
for the way
the world scrolls.

Roei Lustig is an AI content creator and visual storyteller working at the edge of generative tools. Short films, brand work, and concept pieces. The concepts give full creative freedom to showcase what AI is truly capable of.

View selected work → Start a project

Based

Tel Aviv

Available

Remote — worldwide

Process

Concept → Script → Direct → Deliver

01 — Reach

500M+

Organic views across platforms

02 — Tenure

03+

Years directing AI

03 — Brands

20+

Unique clients

04 — Pieces

250+

Films delivered

02 · Selected Work

The work.

Commercial · 2026

Includes

Commercial Video×1

Bugatti

A high-energy AI commercial built for realism. No gimmicks, just performance.

LINQ

A full brand identity for a conceptual AI automation platform.

Glasses

A studio commercial — precise lighting, refined presence.

Tiffany & Co.

A coastal commercial for Tiffany & Co. — serene, luminous, unhurried.

Pelago

A coastal clothing brand built from scratch — logo, clothes, packaging, and a full campaign.

Bleu de Chanel

A seamless, elegant commercial for a well-known premium brand.

06

AI Images · 2024–2026

Includes

AI Stills×12

Favorite Images

A personal collection of AI stills — no brief, no campaign, just the frames worth keeping.

07

Movie Production · 2026

Includes

Action Scene×3

Action Sequences

Three Hollywood-grade action scenes — advanced AI prompting to unlock the peak of complex motion.

08

03 · A note from the studio

Why so many concepts?

"Most of the work I've done is for specific brands, built for their audience, their guidelines, their goals. If you're not that audience, it probably won't hit the same way.

The concepts are here so you can actually see what I can do. No client, no brief, no limits — just the full range of what's possible with AI. The directed work proves I've done it. The concepts show you where it goes."

04 · Disciplines

Six rooms, one studio.

The studio works across format, budget, and platform. Each discipline links to a curated sub‑reel.

Entertainment AI Content

Short films, episodic, and narrative pieces built for streamers, festivals, and platforms.

Marketing & Brand

Campaign films, identity films, and hero spots for luxury, fashion, and tech.

Social AI Content

Vertical shorts for TikTok, Reels, and Shorts. Performance‑driven, built to travel.

AI Video Concepts

Treatments and look‑films. Often the best way to win a pitch is to shoot it first.

Professional & Corporate

Editorial pieces for newsrooms, foundations, and enterprises with stories worth telling well.

Creative Experiments

R&D pieces: pipelines, tools, and unreleased films from the studio's lab.

05 · About

Director's eye.
Generative tools.

Roei Lustig is an AI content creator and visual storyteller based in Tel Aviv.

Started in 2023, the moment Midjourney and ChatGPT made it clear that world-class visuals were no longer locked behind a crew and a budget. Jumped in immediately — first with print, stock, and viral social pages, then deeper into content creation, including a full-time role producing content for a large brand in 2025.

Now focused on the commercial and advertising market. Working with brands directly from the first idea through script, production, and delivery. Every frame curated, every detail intentional.

The technology moves fast. The goal is always to be one step ahead of it.

Based

Tel Aviv

Active since

2023

Languages

EN · HE

Representation

Direct only

06 · Services