Direction
Includes
Commercial Videos
×3
Website Video
×1
Brand Images
×3
Pelago is a coastal clothing brand built from scratch — logo, clothes, packaging, and a full campaign. The concept centers on two brand characters, a man and a woman, each embodying the brand's world. The question behind it all: can a complete brand identity be created from nothing, and make you feel something?
Commercials
Concept
Main
Concept
Website
Identity
01
Symbol
The mark in isolation — the sail and the wave, stripped of everything else.
02
Full Logo
Symbol meets wordmark — the complete identity, ready to lead.
_upscaled.jpg)
03
Print & Scale
The mark across every surface — bag, box, tissue, tag.
